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Testing Google


One of Robert Cringely’s readers set up an experiment to test the effect of changing the amount he bid on Google AdWords to drive business to his website. He set up the experiment to run parallel to his main website, and that was a very good decision. While certainly not scientific, the results of his test were pretty interesting and something to be on the lookout for as you are monitoring your own AdWords bids and the conversion of clicks.

via Stylegala

This entry was posted on Monday, September 26th, 2005 at 9:26 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

3 Responses to “Testing Google”

  1. Alexeu Says:
    October 3rd, 2005 at 3:35 am

    That looks as cheat from google…

  2. Блоги и оптимизация » Blog Archive » Adwords Says:
    October 3rd, 2005 at 3:39 pm

    […] Прочитал заметку. Cуть сводится к тому, что у человек имеет два сайта (абсолютно одинаковые), один из которых имеет до 15,000 кликов в день с adwrods по цене $0.05. Второй имел такой же поток кликов, но при цене в $1.00. После снижение цены за клик, траффик на втором сайте упал соответсвующе. Наводит на мысли о том, что Google это делает специально, дабы мотивировать людей тратить больше денег на рекламу. […]

  3. Alex Says:
    October 3rd, 2005 at 3:40 pm

    Great post. I did translate it on Russian http://blog.mynetgate.com/2005/10/03/adwords/

microISV Home  |  « Top 3 Mistakes when marketing software
Create software tutorials and presentations »

Testing Google


One of Robert Cringely’s readers set up an experiment to test the effect of changing the amount he bid on Google AdWords to drive business to his website. He set up the experiment to run parallel to his main website, and that was a very good decision. While certainly not scientific, the results of his test were pretty interesting and something to be on the lookout for as you are monitoring your own AdWords bids and the conversion of clicks.

via Stylegala

This entry was posted on Monday, September 26th, 2005 at 9:26 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

3 Responses to “Testing Google”

  1. Alexeu Says:
    October 3rd, 2005 at 3:35 am

    That looks as cheat from google…

  2. Блоги и оптимизация » Blog Archive » Adwords Says:
    October 3rd, 2005 at 3:39 pm

    […] Прочитал заметку. Cуть сводится к тому, что у человек имеет два сайта (абсолютно одинаковые), один из которых имеет до 15,000 кликов в день с adwrods по цене $0.05. Второй имел такой же поток кликов, но при цене в $1.00. После снижение цены за клик, траффик на втором сайте упал соответсвующе. Наводит на мысли о том, что Google это делает специально, дабы мотивировать людей тратить больше денег на рекламу. […]

  3. Alex Says:
    October 3rd, 2005 at 3:40 pm

    Great post. I did translate it on Russian http://blog.mynetgate.com/2005/10/03/adwords/

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